Most ranking problems trace back to technical issues that prevent Google from properly crawling, indexing, or understanding a site.
Every SEO engagement we run starts with a technical audit, regardless of which other services the client buys. This is not optional. It is possible to produce excellent content and build quality links while technical problems quietly strip ranking signals away, split authority across duplicate pages, or hide perfectly good content from Google's crawler. We have inherited enough accounts with those exact problems to make this point firmly.
Our technical audits cover 160+ checkpoints across six categories: crawl accessibility, indexation quality, Core Web Vitals field performance (CrUX data, not just Lighthouse lab scores), canonicalisation and duplicate content, structured data implementation, and internal linking architecture. From this we produce not a 300-row spreadsheet of every issue a tool flagged, but a ranked implementation plan ordered by what actually matters for ranking in your specific situation.
For most Italian SMEs — the Florentine leather goods businesses, Tuscan hospitality operators, professional services firms, and e-commerce sites we work with — the highest-impact technical issues fall into four areas: misconfigured canonicals creating duplicate ranking signals, crawl budget inefficiency on large product catalogues, Core Web Vitals failures on mobile (where most Italian consumer searches happen), and structured data gaps on pages where rich results would dramatically increase click-through rates.
On-page optimisation runs in parallel: keyword-to-page mapping, intent alignment, heading structure, semantic richness from natural language analysis, and internal link architecture that passes authority where it is most needed.
Pelletteria Garbo recovered a 34% indexation drop caused by a misconfigured canonical chain within 3 weeks of our technical sprint — recovering 180 product pages that had been invisible to Google.
A Florentine professional services firm moved from 88 indexed pages to 640 within 6 weeks of our crawl and indexation work, resulting in a 290% jump in Search Console impressions.
