Digital Marketing & SEO — Scandicci, Florence

Search that
actually works.

MouseSEO is a Florence-area agency specialising in technical SEO, link building, content strategy, and Google Ads. Based in Scandicci. All work done in-house by the four-person team.

5+
Years in Florence
380+
Campaigns run
€6.2M
Revenue driven
94%
Client retention
5+
Years in Tuscany
380+
Campaigns
94%
Retention
€6.2M
Revenue

Client results.

Pelletteria Garbo
Luxury Leather Goods

Pelletteria Garbo

Florence, Tuscany

organic traffic
+520%

In 7 months

+520% organic traffic+340% direct revenueDR 11 → DR 52180 product pages recovered
Boutique Hospitality

Hotel Bernini Grand

Florence, Tuscany

Google Ads ROAS
7.2×

In 3 months

7.2× blended ROASConversion tracking: rebuiltCPA: €112 → €28OTA commission reduced by 38%
Hotel Bernini Grand
Studio Dentistico Martelli
Healthcare — Dental Practice

Studio Dentistico Martelli

Prato, Tuscany

local pack — 18 terms
Top 3

In 4 months

Top-3 local pack: 18 terms+380% new patient enquiriesGBP reviews: 12 → 8948 directory citations corrected
Client feedback

What clients
actually say.

★★★★★

We had tried two agencies before MouseSEO. Both produced reports full of technical terms and delivered no visible results. MouseSEO told us specifically what was wrong — 180 product pages invisible to Google because of a canonical error — fixed it in three weeks, and traffic grew 520% over the following months. The difference was that they actually understood what they were doing.

Alessandro Garbo
Alessandro Garbo
Owner, Pelletteria Garbo, Florence
★★★★★

Fourteen months of Google Ads spend and zero purchase conversions tracked. Our previous agency reported on clicks and impressions every month as though these were outcomes. MouseSEO rebuilt the tracking in a week, restructured the campaigns, and we reached 7.2× ROAS by month three. I wish we had found them fourteen months earlier.

Marina Bernini
Marina Bernini
Owner, Hotel Bernini Grand, Florence
★★★★★

The Rank Radar programme was specific and measurable in a way I had not experienced before. I knew each month exactly how many local keywords we ranked for, where we sat in the map pack, and what had changed. In four months, new patient enquiries grew 380%. For a dental practice in Prato where every new patient is a long-term client relationship, that is a significant result.

Prof. Dario Martelli
Prof. Dario Martelli
Clinical Director, Studio Dentistico Martelli, Prato
★★★★★

The content programme delivered real traffic from real buyer queries. Month two, I started seeing articles ranking. Month four, organic was our second-largest source of direct revenue. MouseSEO does not produce content for content's sake — everything has a target and a purpose.

Giovanna Soffici
Giovanna Soffici
Founder, Soffici Stile Artigianale, Florence
Pricing

Three packages.
All in.

Monthly retainers with a 3-month minimum. All services delivered digitally. VAT documentation available for Italian P.IVA holders.

Scout

For businesses ready to start growing search visibility

247.90 /mo
Search Foundation audit (up to 500 pages)
On-page optimisation — 5 pages/month
Rank Radar — 1 location setup
Link Velocity — 3 editorial links/month
Monthly ranking report
Email support (2 business day response)
Get started →
Precision

Full-stack digital marketing for established businesses

874.30 /mo
Search Foundation — continuous technical monitoring
On-page optimisation — 25 pages/month
Content Engine — 10 articles/month
Link Velocity — 15 editorial links/month
Paid Precision — Google Ads full management
Rank Radar — unlimited locations
Data Bridge analytics dashboard
Weekly performance check-in
Monthly written report + video walkthrough
Dedicated account lead
Get started →

Need something different? Build a custom package →

How it works

Six steps.
Every client.

The structure is the same for every account. What changes is the data, the market, and the service combination.

01
Day 1–3
Site Intelligence Pull

We pull Search Console, GA4, Ahrefs, and Ads data before we say anything. Strategy built on your actual numbers — not assumptions.

02
Week 1
Precision Diagnosis

Technical audit, keyword universe review, backlink profile analysis, and competitor gap mapping. We identify exactly what is limiting your organic performance.

03
Week 2
Written Strategy

A written document with 90-day targets, prioritised actions, and chosen service scope. You review and approve everything before a single hour of execution.

04
Month 1
Execution

Technical fixes implemented, links go live with full URLs, articles publish, campaigns restructure. Everything logged against the approved plan.

05
Every 5th
Monthly Report

Written report on the 5th of each month: rankings, links placed, traffic, ROAS, plan for the coming period. No vague summaries — specific numbers.

06
Every 90 days
Quarterly Calibration

Full strategy review: what compounded, what changed in the competitive landscape, and where the next 90 days should focus.

FAQ

Direct answers.

Timelines, billing, scope, and what to expect. If your question is not here, email hello@mouseseo.com.

All questions →
Paid Precision (Google Ads): measurable outcomes within 2–4 weeks of launch. Local SEO (Rank Radar): first map pack movement within 4–8 weeks. Organic SEO: first ranking movement 60–90 days, meaningful traffic lift 4–6 months. These are honest ranges for the Florence and Tuscany market.
Yes. We work with businesses across Italy and with international businesses targeting the Italian market. The team works in Italian and English. Our depth in the Florentine and Tuscan market is specific, but we run campaigns nationally and internationally.
Monthly packages: 3-month minimum, then 30 days written notice to cancel. One-time services and add-ons: no ongoing commitment beyond that purchase.
Yes. The four-person team in Scandicci handles every service in-house. No outsourcing, no white-labelling, no offshore subcontracting. When you email, a specialist in the relevant discipline responds.
Minimum: Google Search Console read access and GA4 read access. For Paid Precision: manager access to your Google Ads account. We never ask for passwords — only the Google native access sharing system.
Yes. The custom package builder lets you combine services from different tiers and add individual add-ons. The tiered packages represent the most common combinations — custom configurations are available for more specific needs.
Ready?

Start with
a free audit.

Thirty minutes. Your data, your site, a direct read of what is holding your organic performance back. No pitch at the end unless you ask for one.