Search that
actually works.
MouseSEO is a Florence-area agency specialising in technical SEO, link building, content strategy, and Google Ads. Based in Scandicci. All work done in-house by the four-person team.
Five services.
All in-house.
Technical SEO and site architecture that lets every other channel perform better.
Editorial link acquisition from real Italian and European publications — not link farms.
SEO content built around what your market is searching for — not what feels interesting to
Google Ads managed as precision performance work — not a set-it-and-forget-it retainer.
Map pack visibility for Florence, Tuscany, and Italian businesses that compete in specific
Client results.

Pelletteria Garbo
Florence, Tuscany
In 7 months
Hotel Bernini Grand
Florence, Tuscany
In 3 months


Studio Dentistico Martelli
Prato, Tuscany
In 4 months
What clients
actually say.
We had tried two agencies before MouseSEO. Both produced reports full of technical terms and delivered no visible results. MouseSEO told us specifically what was wrong — 180 product pages invisible to Google because of a canonical error — fixed it in three weeks, and traffic grew 520% over the following months. The difference was that they actually understood what they were doing.

Fourteen months of Google Ads spend and zero purchase conversions tracked. Our previous agency reported on clicks and impressions every month as though these were outcomes. MouseSEO rebuilt the tracking in a week, restructured the campaigns, and we reached 7.2× ROAS by month three. I wish we had found them fourteen months earlier.

The Rank Radar programme was specific and measurable in a way I had not experienced before. I knew each month exactly how many local keywords we ranked for, where we sat in the map pack, and what had changed. In four months, new patient enquiries grew 380%. For a dental practice in Prato where every new patient is a long-term client relationship, that is a significant result.

The content programme delivered real traffic from real buyer queries. Month two, I started seeing articles ranking. Month four, organic was our second-largest source of direct revenue. MouseSEO does not produce content for content's sake — everything has a target and a purpose.

Three packages.
All in.
Monthly retainers with a 3-month minimum. All services delivered digitally. VAT documentation available for Italian P.IVA holders.
For businesses ready to start growing search visibility
For growing businesses that need full-channel SEO
Full-stack digital marketing for established businesses
Need something different? Build a custom package →
Six steps.
Every client.
The structure is the same for every account. What changes is the data, the market, and the service combination.
We pull Search Console, GA4, Ahrefs, and Ads data before we say anything. Strategy built on your actual numbers — not assumptions.
Technical audit, keyword universe review, backlink profile analysis, and competitor gap mapping. We identify exactly what is limiting your organic performance.
A written document with 90-day targets, prioritised actions, and chosen service scope. You review and approve everything before a single hour of execution.
Technical fixes implemented, links go live with full URLs, articles publish, campaigns restructure. Everything logged against the approved plan.
Written report on the 5th of each month: rankings, links placed, traffic, ROAS, plan for the coming period. No vague summaries — specific numbers.
Full strategy review: what compounded, what changed in the competitive landscape, and where the next 90 days should focus.
Direct answers.
Timelines, billing, scope, and what to expect. If your question is not here, email hello@mouseseo.com.
All questions →Start with
a free audit.
Thirty minutes. Your data, your site, a direct read of what is holding your organic performance back. No pitch at the end unless you ask for one.