Pelletteria Garbo
Services: Search Foundation + Link Velocity + Content Engine
Pelletteria Garbo is a three-generation Florentine leather goods workshop producing hand-stitched bags, wallets, and accessories for the tourist and gift market. Despite exceptional craft quality, they were almost invisible online — losing direct sales to Amazon resellers and OTA platforms. We ran a combined technical sprint (recovering 180 invisible product pages), a Link Velocity programme in Italian fashion and Florentine heritage media, and a Content Engine programme targeting gift leather goods and Florence souvenir search terms. Organic traffic grew 520% in 7 months. Direct site revenue grew 340%.
Hotel Bernini Grand
Services: Paid Precision + Rank Radar
Hotel Bernini Grand is a 28-room boutique hotel in Florence's historic centre that had been running Google Ads for 14 months with conversion tracking that recorded zero completed bookings — the previous provider had installed a conversion tag that fired on the booking page load, not on booking confirmation. Every booking looked like zero. We rebuilt conversion tracking, restructured campaigns around high-intent Florence hotel queries, launched seasonal campaigns targeting the UK and German source markets, and rebuilt the retargeting funnel. ROAS reached 7.2× by month three.
Studio Dentistico Martelli
Services: Rank Radar + Content Engine
Studio Dentistico Martelli is a Prato dental practice with 4 dentists competing in a dense local market with over 60 practices within the municipality. They had a well-designed website and a partially completed GBP profile, but no local SEO strategy. We completed the GBP setup, corrected NAP across 48 Italian directories, built localised service pages for 6 specialities, and ran a Content Engine programme producing patient-focused articles across dental health topics. New patient enquiries via organic and maps grew 380% in 4 months.
