Direct answers.

Paid Precision (Google Ads): measurable outcomes within 2–4 weeks of launch. Local SEO (Rank Radar): first map pack movement within 4–8 weeks. Organic SEO: first ranking movement 60–90 days, meaningful traffic lift 4–6 months. These are honest ranges for the Florence and Tuscany market.

Yes. We work with businesses across Italy and with international businesses targeting the Italian market. The team works in Italian and English. Our depth in the Florentine and Tuscan market is specific, but we run campaigns nationally and internationally.

Monthly packages: 3-month minimum, then 30 days written notice to cancel. One-time services and add-ons: no ongoing commitment beyond that purchase.

Yes. The four-person team in Scandicci handles every service in-house. No outsourcing, no white-labelling, no offshore subcontracting. When you email, a specialist in the relevant discipline responds.

Minimum: Google Search Console read access and GA4 read access. For Paid Precision: manager access to your Google Ads account. We never ask for passwords — only the Google native access sharing system.

Yes. The custom package builder lets you combine services from different tiers and add individual add-ons. The tiered packages represent the most common combinations — custom configurations are available for more specific needs.

Invoices issued as fattura elettronica for Italian P.IVA holders. Contact us before purchasing to set up correct IVA documentation. International clients receive a standard VAT invoice.

We set written, measurable targets in the strategy document before execution. If agreed deliverables (not outcome targets, which are market-dependent) are unmet through our fault, we apply a service credit to the following period. See the Refund Policy for full conditions.

The audit produces a developer-ready specification. Implementation can be handled by your team or managed by us as an additional service. We confirm the approach before starting.

Standard audit covers up to 2,000 pages. For larger sites, contact us first to discuss a staged audit scope.

We can target named publications and have established editorial contacts at many. Final editorial decisions belong to publishers. We commit to placements on publications meeting our quality criteria.

Scout: 3 links/month. Tracker: 8 links/month. Precision: 15 links/month. Higher volumes available on request.

Yes. Our writers produce content in both Italian and English. Many Florence and Tuscany businesses need both for domestic and international tourist traffic.

You do. All content produced under an active contract is the client's property upon payment. You can publish, modify, or repurpose it freely.

Always. We access your account as a manager. You retain full ownership of campaigns, history, and data at all times.

For Google Search: minimum €400/month ad spend. For Shopping: minimum €500/month. Our management fee is separate from your ad budget.

Initial movement: 4–8 weeks. Stable top-3 for competitive Florence and Tuscany terms: 3–5 months. Smaller comuni (Scandicci, Sesto Fiorentino, Bagno a Ripoli) often move faster.

Yes. Tracker includes up to 3 locations. Precision covers unlimited locations. Each location has individual GBP management, citation sets, and location pages.