How it works

Six steps.
Every client.

The process is the same for every account. The specifics — data, market, service combination — change every time. What does not change is the structure that makes the work accountable.

01
Day 1–3

Site Intelligence Pull

We pull Search Console, GA4, Ahrefs, and Ads data before we say anything. Strategy built on your actual numbers — not assumptions.

Tool pull: GSC, GA4, Ahrefs
Baseline rankings snapshot
Current traffic patterns
Competitor quick scan
02
Week 1

Precision Diagnosis

Technical audit, keyword universe review, backlink profile analysis, and competitor gap mapping. We identify exactly what is limiting your organic performance.

Technical audit: 160+ checks
Keyword universe mapping
Backlink profile review
Content gap identification
03
Week 2

Written Strategy

A written document with 90-day targets, prioritised actions, and chosen service scope. You review and approve everything before a single hour of execution.

90-day target list
Prioritised action order
Service scope confirmation
Budget allocation plan
04
Month 1

Execution

Technical fixes implemented, links go live with full URLs, articles publish, campaigns restructure. Everything logged against the approved plan.

Technical fixes implemented
Content briefed and published
Links placed with live URLs
Ads live and tracking verified
05
Every 5th

Monthly Report

Written report on the 5th of each month: rankings, links placed, traffic, ROAS, plan for the coming period. No vague summaries — specific numbers.

Rankings: keyword-by-keyword
Links placed this month
Traffic and conversion delta
Next 30 days action list
06
Every 90 days

Quarterly Calibration

Full strategy review: what compounded, what changed in the competitive landscape, and where the next 90 days should focus.

Full ranking review
Competitive landscape shift
Budget reallocation if needed
Next 90-day priority set
Strategy session
Monthly reporting
Timeline expectations

When to expect results.

Week 1–2
Foundation

Audit complete, strategy document approved.

Month 1
Execution

Technical fixes live. First articles published. Links placed.

Month 2
Early signals

First ranking movements visible in GSC. Ads conversion data accumulating.

Month 3
Momentum

Content ranking and generating traffic. Link authority compounding.

Month 4–6
Growth

Meaningful traffic and conversion lift. Map pack positions stabilising.

Month 6+
Compound return

Compounding: each new link and article builds on prior authority.

Note: these are representative ranges for the Italian market, not guarantees. Timelines depend on competition level, domain authority at start, and service scope. Specific targets are set in writing in the strategy document before any execution begins.

Step one
is free.

A 30-minute audit is how every engagement begins. Your data, your site, a direct read of the situation.